Pre-Fashion Week
Objective
Charlotte NC joined the many cities who will feature their own fashion week. Charlotte North Carolina Fashion Week (CNCFW) will be the first 3 day fashion event for Charlotte, NC. Networkz2000 producer of CNCFW wanted to create awareness about the upcoming 3 day event.
Solution
A strategic alliance was formed between J23 Media and Networkz2000 for J23 Media to provide public relations. With the CIAA tournament in Charlotte this was an excellent opportunity to introduce CNCFW to Charlotte.
An outside fashion event was created to host the event at the Rustic Martini Lounge. J23 Media worked with Networkz2000 securing fashion models to showcase the designers and promotional models to strategically get the word out about CNCFW.
Results
Pre-CNCFW was a success. The audience response demonstrated the future success of CNCFW. Charlotte Fashion Week was attended by over 300 and garnered major sponsorship with Mercedes Benz and Scotts Jaguar.