Habitat for Humanity
Building a Fashionable Future
Cause Marketing
Objective
Women Build is a project for women and by women. It offers a comfortable environment for women to gain confidence in learning new skills in home maintenance and repair, and even house construction. Most importantly, the completed house offers safety and security to a family in need.
Solution
J23 Media in association with the Women Build Committee formulated the Building a Fashionable Future Benefit Fashion Show. J23 Media held a model call to secure talent for the event as well as secured the Embassy Suites Resort (Concord, NC) as a corporate sponsor.
J23 Media was instrumental in securing Payless ShoeSource as the official footwear sponsor for the event. The “Building a Fashionable Future” logo was designed by Marcus Ward of J23 Media exclusively for the event.
Result
Habitat for Humanity’s goal was to raise $200 from the event for the campaign but that amount was exceeded and the event rose over $2000.