Merle Norman Cosmetics
Luxiva Gift Bag Promotions
Objective
The current economic changes have forced businesses to devise creative marketing strategies to effectively reach targeted consumers. Merle Norman Cosmetic Studios (Harrisburg, NC) like other small businesses wanted to increase brand awareness for their new Luxiva signature brand while minimizing cost.
Solution
With 100 influential women of NAWBO (National Association of Women Business Owners) gathered for a business limelight dinner offered an exclusive opportunity to introduce the new Luxiva brand.
J23 Media saw the perfect opportunity to develop a relationship with Merle Norman Cosmetic Studios to create a powerful experiential marketing strategy.
We created Indulge Yourself Luxiva gift bags. Each gift bag was filled with rich luxurious Luxiva samples of mascara, lipstick, eyes shadow, concealer, blush and facial cleanser.
Results
Merle Norman Cosmetic Studios was presented to the target-right audience of influential women. We created tangible results for Merle Norman Cosmetic Studios by developing free product placement opportunity garnering a total of 100 attendee impressions within a 24 hour turnaround.