Public Relations & Marketing

When you think of fashion trends, great looks and great prices you think Payless. 

Solution

As apart of Payless Cause Marketing, J23 Media secured sponsorship for Payless as the official shoes sponsor for Habitat for Humanity “Building a Fashionable Future” Benefit Fashion Show. 

The show featured several pairs of fabulous shoes from Payless.  The audience was surprised by the fab selections offered by Payless.  J23 Media created an exclusive ad coupon which was included in the event gift bags.

Payless Shoes was showcased for an audience of over 200.  Payless received several sales as a direct result from being featured in the show.