Objective
Companies are looking for ways to successfully reach customers more cost effectively within the current economic climate. Air Jamaica wanted to reach more customers and increase brand awareness.
Solutions
With the second annual Harrisburg Elementary School (HES) cultural event in the planning stage. J23 Media saw this as an opportunity to partner with Air Jamaica to include Air Jamaica in the cultural event.
J23 Media created a promotional giveaway at the event featuring branded Air Jamaica products. Attendees at the event was given the opportunity to complete a form authorizing emails from Air Jamaica and participation in the giveaway.
Results
Air Jamaica's commitment to the community was achieved and participant opt in's to receive promotional emails from Air Jamaica. This event will bring more sales for Air Jamaica.