Expressions Fashion Show
Objective
Damani Enterprise wanted an avenue to showcase new upcoming local fashion designers of Charlotte.
Solution
Damani created Expressions Fall Fashion Show to showcase Charlotte new fashion designers at the Hartz-Witzen Gallery. A portion of the proceeds from the event would benefit Women's Battered Shelter.
J23 Media was asked to provide talent services for the fashion show. J23 Media held a model call and on-line search for male and female fashion models.
We also created a relationship with Sephora (SouthPark Mall) for product samples to create goodie bags for the models participation.
Results
With hundreds of models secured by J23 Media Damani was able to successfully choose several models for the Expressions Fashion Show and Sephora received viral marketing through the gift bag samplings.